It was back in 1995 when it all started. "The Cow Revolution" When Herds of Beef Cattle across the Nation decided to take a stand for the future of the Bovine race. They've had enough and will not stand for it. Far more intelligent than the others, Heff R. Jones (now known as Eaton Birds) took his limited grasp of his owner’s language and painted “EAT MOR CHIKIN” on a billboard.
With this daring move he set in motion a movement among Cows everywhere, to encourage us to eat more Chicken, so we wouldn’t be eating them. Cow Appreciation Day commemorates Heff (I’m sorry, we mean Mr. Birds) and everything he’s done for Cattle Kind.
An amusing story indeed, but ultimately "Cow Appreciation Day" was the clever brainchild of the Chik-Fil-A company, creating the story of the daring Cow to encourage people to skip their favorite burger joint, and come to their local Chik-Fil-A instead. Little did people know that indulging in this bit of fanciful celebration would introduce them to a fundamental truth about fast food.
So today above all days is the one day we stand together and put aside that side of Beef and cluck up the Chicken. Not necessarily have to go to Chik-Fil-A... Maybe praise Stuckey's or possibly Buffalo Wild Wings!
Cluck Up & Cluck You!
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